Solution for a mind WITHOUT ideas

BRAINSTORMING.......IT IS THE SOLUTION ;)

 ORIGIN AND HISTORY

1.1. Creator and Context

Alex Faickney Osborn (1888-1966), co-founder of the advertising agency BBDO.

1940s: Initial development as a method to improve creativity in teams.

1953: Publication of the book "Applied Imagination," which formalizes the concept.

EVOLUTION 

1960s-70s: Adoption in companies and universities.

1990s: Adaptation to digital environments (software such as MindManager).

Present: Use in design thinking, agile innovation, and startups.

Key Principles (Osborn Rules)

Quantity over quality: The more ideas, the better.

No criticism: Don't dismiss ideas in the initial phase.

Welcome "crazy" ideas: Thinking outside the box.

Combine and improve: "Building on ideas" (e.g., "What if we put X and Y together?").

Practical Applications

Business:

Product development (e.g., app design).

Problem solving (e.g., cost reduction).

Education:

Collaborative projects (e.g., research topics).

Case resolution (e.g., class debates).

Advertising and marketing:

Campaign creation (e.g., slogans, commercials).

Social innovation:

Ideas for community projects (e.g., recycling).

Specific Examples

Business:

Google: Uses brainstorming for Gmail features.

Factories: Improves production with employee ideas.

Education:

Students propose methods for learning math.

Technology:

Netflix: Brainstorming for content recommendations.

Social:

NGOs design fundraising strategies.

DIGITAL TOOLS

Miro/Mural: Collaborative whiteboards.

Mentimeter: Real-time brainstorming.

Stormboard: Integration with agile methodologies.

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