Solution for a mind WITHOUT ideas

BRAINSTORMING....... IS THE SOLUTION ;)

 ORIGIN AND HISTORY

1.1. Creator and Context

Alex Faickney Osborn (1888-1966), co-founder of the advertising agency BBDO.

1940s: Initial development as a method to improve creativity in teams.

1953: Publication of the book "Applied Imagination," which formalizes the concept.

EVOLUTION

60s-1970s: Adoption in companies and universities.

1990s: Adaptation to digital environments (software such as MindManager).

Present: Use in design thinking, agile innovation, and startups.

Key Principles (Osborn Rules)

Quantity over quality: The more ideas, the better.

No criticism: Don't dismiss ideas early on.

"Crazy" ideas are welcome: Think outside the box.

Combine and improve: "Build on ideas" (e.g., "What would happen if we put X and Y together?").

Practical Applications

Business:

Product development (e.g., app design).

Problem solving (e.g., cost reduction).

Education:

Collaborative projects (e.g., research topics).

Case studies (e.g., class debates).

Advertising and Marketing:

Campaign creation (e.g., slogans, commercials).

Social Innovation:

Ideas for community projects (e.g., recycling).

Specific Examples

Business:

Google: Uses brainstorming for Gmail features.

Factories: Improves production with employee ideas.

Education:

Students propose methods for learning math.

Technology:

Netflix: Brainstorms for content recommendations.

Social:

NGOs design fundraising strategies.

These are just a few of the best-known examples...

DIGITAL TOOLS

Miro/Mural: Collaborative whiteboards.

Mentimeter: Real-time brainstorming. (One of my favorites)

Stormboard: Integration with agile methodologies.

Brainstorming is, in my opinion, one of the most underrated methods in education and work. It's not just an exercise in creativity; it represents a developmental process where this technique transforms dynamics and thoughts into innovative and original projects.

Its importance lies not in the number of ideas it generates, but in the process activated in our brains and how new ideas emerge when using this method.

I personally recommend brainstorming because it has served as a key tool in my job duties and, without a doubt, in the activities assigned in this program, where one thought can multiply into countless ideas.

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